10 of the Most Expensive Typos in the World

10 of the Most Expensive Typos in the World

There's no such thing as a harmless typo.

An "exotic travel" firm

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In the 1988 Yellow Pages, an ad purchased by the Banner Travel agency was meant to espouse the company's "exotic travel" options—instead, thanks to a typo by Pacific Bell, it advertised "erotic" travel destinations. Banner's owner said the error cost her 80 percent of her business (primarily elderly customers) and was not assuaged when Bell waived the ad's $230 monthly fee; she later sued for $10 million.

Cost of blunder: $10 million

NASA's exploding hyphen

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It was 1962: America's space race against the Soviet Union was in full flight, and NASA was preparing to launch Mariner 1, an $18.5 million probe bound for Venus on the nation's very first planetary mission. Official accounts dispute what caused the prodigious probe to veer dangerously off course seconds after launch—some cite a missing hyphen in the guidance code, others a missing decimal—but the results are well documented. Mariner 1 lost contact, lost control, and was ordered to be blown up 293 seconds after launch. Science fiction author Arthur C. Clarke dubbed the missing punctuation "the most expensive hyphen in history." These are the 14 grammar myths your english teacher lied to you about.

Cost of blunder: $18.5 million in 1962 dollars (nearly $150 million today)

Best lottery ever

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It was supposed to be a simple publicity stunt. In 2005 the Roswell Honda car dealership mailed 30,000 scratch-off tickets to potential customers, one of which was supposed to be worth a $1,000 grand prize. Unfortunately, someone at the Force Events marketing company who handled the tickets misread the rules, and nobody caught the mistake during the proofreading process. Thus, 30,000 shoppers received their tickets—all of them grand-prize winners. Unable to honor the $30 million payout they owed their customers, Roswell Honda instead offered a $5 Walmart gift card for each winning ticket.

Cost of blunder: $30 million (or $250,000 at Walmart)

10 of the Most Expensive Typos in the World, Source:https://www.rd.com/culture/expensive-typos/