Online Black Friday shopping
Cyber Monday could turn into Cyber Weekend (or Cyber Entire Holiday Season) as customers avoid crowded Black Friday malls this year. "I expect a lot fewer in-store shoppers Thanksgiving weekend, and while online sales should be very strong overall, I'd stress that won't be confined to traditional dates like Cyber Monday and Black Friday," says Ted Rossman, an industry analyst at CreditCards.com. "We're projecting 71 percent of holiday shoppers will make most of their purchases online, up from 51 percent last year." The pandemic is only part of this, he says, as online shopping for convenience had already been trending up. Online shoppers can expect good deals throughout the whole season.
Although Rossman says holiday sales are predicted to be about the same as last year, this "would actually be a win for retailers given how depressed spending has been throughout 2020." But the online trend could be difficult for mom-and-pop-shops, he says. As for what people are buying, "I think technology and electronics will remain hot sellers, while other categories such as clothing and experiential gifts—restaurants, trips, event tickets—are weaker," he says. Here are more things you won't see on Black Friday this year.
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